What do all corporate event types have in common? They all reflect the goals of a specific company and aim at realizing these goals by gathering people in one place. Here is a comprehensive corporate planning checklist that you can refer to when building events of any size and format:
Pick a strategic location. This rule applies to any corporate event format. No matter who your audience is, people want to feel comfortable at your events location. Whether it’s a traditional hotel ballroom or a modern art gallery, make sure its nicely located and in line with your guest’s needs. Align client’s goals with event activities. The ultimate goal of product launch events is gaining good exposure. At employee appreciation meetings, its more about generating fun and memorable experiences. Focus on whats important for your client to build more targeted corporate events.
Build connections. The success of your event pretty much depends on people who work on it. Whether you are a seasoned corporate event professional or an ambitious beginner, building a good network of reliable vendors and suppliers is your means of sharing responsibilities with people you can truly trust.Promote. Email your contact base, create an attention-grabbing story that can be wrapped into social media posts or other marketing materials, and start promoting. Theres a misconception that event advertising should happen only before an event. In fact, there are many ways to drive exposure during an event as well. For example, many event professionals partner with media sponsors by inviting them to speak at a corporate meeting, which helps them gain extra publicity.